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Snapchat tests subscription model for exclusive features

The instant messaging platform Snapchat is internally testing the app for a subscription-based model which will give subscription-tier users early access to the new features. The model will be named Snapchat Plus. While talking to the Verge, Snapchat Spokesperson Liz Markman said, "We're excited about the potential to share exclusive, experimental, and pre-release features with our subscribers and learn more about how we can best serve our community". While the spokesperson did not reveal the features, app researcher Alessandro Paluzzi shared some more features on his Twitter handle. The new features include the option to "pin a friend as a #1 BFF, access to exclusive Snapchat icons, display a badge in your profile, see your orbit with BFF, see your Friend's whereabouts in the last 24 hours, see how many friends have rewatched your story". The company has not released any final date or a timeline, however, testing is in progress. Snapchat has lately enjoyed good user growth. Therefore, like other social media platforms, Snapchat's upcoming model is another way of collecting revenue for the company in the current economic situation.

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