Instagram's broadcast channels is a one-way messaging feature that is being rolled out globally to everyone, after being available to select creators on the platform. Using broadcast channels, users can messages their followers, who would be able to react to them and vote on polls. Followers won't be able to respond or reply to the messages sent out. Meta CEO, Mark Zuckerberg, announced that the feature would be launched globally today. In the announcement, Zuckerberg mentioned that creators would be able to not only send text messages but also images, videos and audio clips. Additionally, creators can invite others to join the channel as collaborators as well. Last week, Meta launched Channels to WhatsApp, which has been limited to organisations at the moment, but will be rolled out to others globally. Messenger and Facebook will also get the feature soon.
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